The Bread Bakers Association in the Ashanti region of Ghana has increased the price of bread from GH¢5 to GH¢6 due to a rise in the cost of flour and baking materials. The association also attributed the price increase to rising fuel prices and transport fares. The situation has led to layoffs due to a lack of capital. The association urged consumers to accept the new price and explained that without the price increase, they would have to raise it to GH¢9 to continue operating.