Brexit has led to a significant shift in the UK's dietary preferences, as shown by a 28% decrease in Italian pasta imports, a 13% drop in extra virgin olive oil purchases, and a 16% reduction in Made in Italy tomato sauce. There has also been a 5% overall decrease in Italian food and drink imports, attributed to post-Brexit trade disruptions and increased administrative and transport costs. These challenges could potentially jeopardize the €3.4 billion annual export of Italian agri-food products to the UK, positioning it as the fourth largest market for Italian food and drink exports after Germany, France, and the US. Furthermore, Brexit could also allow for the entry of non-EU food products that may not meet EU safety standards and counterfeits of Made in Italy food items, a concern for Italian exporting companies.