The UK's Brexit-related stricter phytosanitary regulations to prevent Xylella from Italian exports are causing concern for Italian rosemary and lavender producers. These new measures, which conflict with international indications and previous EU agreements, have severely impacted their exports to the UK, a crucial market accounting for 5% of their value. The unexpected imposition of these restrictions without sufficient time for adaptation and with onerous procedural controls has led to an economic downturn and a competitive disadvantage for Italian producers. The issue is under review by the European Commission, with Confagricoltura and other Italian ministries seeking intervention for their fair treatment and compliance with previous agreements.