The World Macadamia Organisation forecasts a significant increase in global macadamia production and demand by 2030. By 2025, production is expected to reach 400,000 metric tons, with China's production alone estimated at 118,500 metric tons by 2029. Global demand for macadamia nuts is projected to double by 2027, led by China, which surpassed North America as the largest market in 2022. Factors contributing to this growth include pricing, innovative snacks, and wider distribution. China's macadamia cultivation area expanded to 345,000 hectares in 2024, with Yunnan province being the main hub. The nut's nutrition and versatility in various products, including dairy alternatives, are driving its popularity. Companies like Want Want Group and Chacha Food are introducing macadamia milk and nut powder in China, representing the innovation and diversity in macadamia product offerings.