Soc Trang province in Vietnam is seeing success in exporting strong fruits like breast milk, mango, and longan to challenging markets such as Europe and America. Farmers are taking care of their orchards to supply Tet and export, with some cooperatives meeting VietGAP standards and expanding export areas. The Provincial Fruit Tree Development Project Management Board has established 14 growing areas and granted codes to over 400 households, covering more than 420ha. The province is also diversifying fruit products and holding trade promotion seminars to boost market and export opportunities, aiming for stable economic benefits for farmers.