"Subscribing to apples"... Hearing the strategy of 'Apple Kind'

Recently, the term "subscription economy" has been gaining traction. It refers to economic activities where a fixed fee is paid to continuously receive goods or services. Previously, this was limited to items like milk and newspapers, or fees for mobile phones and internet services, but since the success of Netflix, it has expanded into various fields. Particularly in the agricultural and food industry, subscription models for agricultural products, such as Nonghyup's "Masun," have become popular. In this context, "Apple Kind," which has ventured into a new sales channel with a single apple subscription service, is attracting attention in the industry. # The goal is a farm where young people can continuously participate Apple Kind began when Chairman Kim Cheol-ho and Director Kim Kyung-hee returned to the countryside in Yanggu Punchibol, Gangwon Province. This couple, who previously operated a cram school, is known to have chosen to return to the countryside simply because they ...