The UK's fresh produce industry is facing a significant decline due to labor shortages caused by the exit of EU workers post-Brexit and inadequate seasonal visa rules. The sector is also grappling with the challenges of climate change, which has brought more frequent and severe extreme weather conditions damaging crops. Additionally, recent trade agreements with Australia and New Zealand have increased competition, leading to the flood of cheaper agricultural imports. Domestic farmers are finding it difficult to compete, leading to concerns about the future of the potato sector and a call for policy changes to support adaptation to extreme weather conditions and provide financial support to address labor shortages.