UK: British alcohol sales rise in CPTPP countries

Sales of British alcohol products such as English sparkling and Scotch whisky are on the rise in the Indo-Pacific region, the UK government has announced. The uplift comes six months after the UK signed up to The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) – an Asia-Pacific trade bloc made up of 11 other countries: Australia, Brunei Darussalam, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam. Leading the charge is Scotch whisky, which continues to dominate the Singapore market, with over £380m worth of exports from the UK to Singapore over the last year, an increase of 31% (£90m) in current prices on the previous year. Its popularity extends to other markets in CPTPP too, with a 43% (£11m) increase in Scotch whisky exports to Malaysia over the past year. The Scotch Whisky Association CEO, Mark Kent said: “Exports of Scotch Whisky to the CPTPP countries have grown significantly in the past decade, collectively ...