Britos Hermanos: Three decades of evolution in Uruguayan agriculture

Britos Hermanos, a company with a well-established name in the local fresh potato market, celebrates 30 years since its foundation. Started as a modest family business in San José, this firm has grown to become one of the leaders in the agricultural sector in the country, encompassing not only potato production but also diversifying into agriculture and livestock. The company, which once managed just 20 hectares of potatoes, now handles nearly 8,000 hectares of various crops and has implemented a vertical integration that allows them to control the entire process from planting to distribution in supermarkets. Federico Britos, representative of the second family generation at the helm of the company, narrates how diversification has been key to their growth, allowing for better stability through the sale of agricultural products in dollars and exportation, in addition to internal marketing in pesos. An expansion into agriculture and livestock The journey of Britos Hermanos towards ...