Vietnam: Building a strong brand for OCOP Lao Cai products in the country and reaching out to the world market

According to statistics, up to now, Lao Cai province has 163 OCOP products meeting standards of 3 stars or higher, of which, 26 OCOP products are 4 stars and the rest are 3 stars. All products achieving OCOP 3 stars or higher are supported to be posted on e-commerce platforms such as: laocai trade.vn; xttm agriculture.laocai.gov.vn; lazada, shopee, voso, postmart.vn. As one of the products recognized as 4-star OCOP, Dai Hung Tea Company Limited (Bao Yen district, Lao Cai province) has built a brand for local tea products and helped stabilize consumption of tea products for consumers. people. Mr. Nguyen Duc Thuan, Director of Dai Hung Tea Co., Ltd. informed: Currently, the Company is purchasing fresh tea buds from people in Bao Yen district, with an area of nearly 490 hectares of Kim Tuyen, O. Long. After purchasing fresh tea buds from the people, the tea will be dried, dried, and then put into a greenhouse for preservation. At the same time, put the incense in a bamboo tube and ...