Vietnam: Building a strong brand for OCOP Lao Cai products in the country and reaching out to the world market

Published 2023년 10월 28일

Tridge summary

Lao Cai province in Vietnam has 163 products that meet the standards of 3-star or higher under the One Commune One Product (OCOP) program. These products are now being supported and posted on various e-commerce platforms. Two companies, Dai Hung Tea and Manh Huong Agricultural and Medicinal Cooperative, are among the companies that have achieved 4-star and 3-star standards for their products, respectively, and are expanding their distribution through online channels and existing stores. The province aims to add 30 more products that meet OCOP standards by 2023 and prioritize specialty and traditional products associated with local culture.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

According to statistics, up to now, Lao Cai province has 163 OCOP products meeting standards of 3 stars or higher, of which, 26 OCOP products are 4 stars and the rest are 3 stars. All products achieving OCOP 3 stars or higher are supported to be posted on e-commerce platforms such as: laocai trade.vn; xttm agriculture.laocai.gov.vn; lazada, shopee, voso, postmart.vn. As one of the products recognized as 4-star OCOP, Dai Hung Tea Company Limited (Bao Yen district, Lao Cai province) has built a brand for local tea products and helped stabilize consumption of tea products for consumers. people. Mr. Nguyen Duc Thuan, Director of Dai Hung Tea Co., Ltd. informed: Currently, the Company is purchasing fresh tea buds from people in Bao Yen district, with an area of nearly 490 hectares of Kim Tuyen, O. Long. After purchasing fresh tea buds from the people, the tea will be dried, dried, and then put into a greenhouse for preservation. At the same time, put the incense in a bamboo tube and ...

Source: Danviet