Vietnamese lychee exports to Australia have faced competition due to a strong Australian lychee harvest this year. To promote Vietnamese lychees, the Vietnam Trade Office in Australia has partnered with online platforms DirectFlights and Ezy Healthcare, which have agreed to support promotion and consumption of Vietnamese lychees and coordinate with the trade office to attract tourists to Vietnam. The Vietnam Fruit and Vegetable Association reported that fruit and vegetable exports in the first six months of 2023 reached almost US$2.8 billion, a 63% increase over the same period last year, with processed fruits and vegetables contributing significantly.