By 2027, chicken meat is expected to become the world's most consumed protein, driven by rapid income growth and urbanization in India, Africa, and Vietnam. This trend is attributed to chicken's cultural adaptability, culinary versatility, and the efficiency of broiler production. However, growth in the EU and the UK is expected to slow due to declining populations and higher per capita consumption. Brazil is the largest chicken exporter, with expected annual growth of 3%, supported by improved domestic corn feed availability. However, chicken imports by China have seen a significant decline due to strong domestic production and steady demand.