Despite facing challenges due to the pandemic, the California date industry is expecting a good harvest for the 2021-22 season. The industry primarily produces the Medjool and Deglet Nour dates, which are sold fresh and processed. Retail sampling, a key factor in sales, has been banned for most markets for the past 18 months but is now starting to return. The industry also faces challenges in exporting over half of its crop due to logistical issues caused by the pandemic. However, the smaller crop last year and the heavy load of this year's crop are seen as advantages. The sales price on dates is expected to remain steady from last year, but increases in costs along the supply chain may require a price adjustment in the future. Dates are a year-round staple and are particularly popular during Ramadan, Easter, Passover, Thanksgiving, and Christmas.