The article highlights the significance of California as the primary producer of table grapes in the United States, accounting for 99% of the country's production. The grape harvest, which usually lasts from May to November, is expected to result in high-quality grapes, with a portion allocated for export to countries like Canada, Mexico, and Japan. The industry is planning a global marketing campaign for the 2024 season to boost consumer demand for California grapes, aiming to compete with other grape-producing countries. The 2024 season's grape estimate is slightly lower than the average of the 2020-2022 seasons, notably due to a significant loss from a hurricane in the previous year.