USA: California table grapes bet on an aggressive marketing campaign in Asia

게시됨 2024년 8월 28일

Tridge 요약

The California table grape industry has successfully recovered from last year's adverse weather conditions and is expecting a good production season, with an estimated 94.4 million 19-pound boxes. The industry is targeting over 20 export markets, including major Asian markets like Japan, Hong Kong, Vietnam, Singapore, and South Korea. The California Table Grape Commission (CTGC) is leading an extensive global marketing campaign aimed at promoting California grapes in 21 markets, focusing on positioning the fruit as a healthy snack option. The campaign includes strategic promotions and influencer collaborations, leveraging high-volume promotional windows in each market.

면책 조항: 위의 요약은 정보 제공 목적으로 Tridge 자체 학습 AI 모델에 의해 생성되었습니다.

원본 콘텐츠

The California table grape industry has recovered from last year's inclement weather and as the season progresses, fruit is reaching Asian markets such as Japan, Hong Kong, Vietnam, Singapore and South Korea, among others, providing the market with quality fruit. The state's production is estimated to reach 94.4 million 19-pound boxes. Industry players have indicated to Portalfruticola.com that the season will be a good one, with more than 20 export market destinations. Related news: Strong consumption keeps the table grape campaign in California going strong The California Table Grape Commission (CTGC) is carrying out an aggressive global campaign, targeting 21 markets, including eight in Asia, which is designed to motivate retailers to stock and buyers to buy California grapes during the fall and early winter. The Commission is focusing on giving the fruit the sense of a “healthy snack,” which fits into everyday eating, holiday meals and gift-giving. Marketing efforts coincide ...

출처: MXfruit