Call for Scots to down steins at Euros to save German beer

German brewers are calling on Scottish football fans to consume millions of steins of lager during the Euro 2024 championship this summer. The news follows a decline in the overall volume of beer sales of 4.5% last year, which was part of an overall downward trend. Figures from the Federal Statistical Office revealed German-based breweries and distributors sold about 8.4 billion litres (2.2 billion gallons) of beer last year and yet hastened to add the figure doesn’t include non-alcoholic beer and beer imported from outside the European Union. The report outlined that sales inside Germany, which account for more than four-fifths of the total, slid 4.2% to 6.9 billion litres (1.8 billion gallons). Additionally, exports were down 5.9% overall and there was a 2.6% drop in sales to other countries in the 27-nation EU, which reportedly bought 784 million litres (207 million gallons) of German beer. During the same time, sales to other countries were down 9.6% at 646.7 million litres ...