Cambodia's pepper exports to China are projected to increase significantly in 2025, following the protocol agreement and the initial exports in 2024. The pepper industry has seen a boost, with expectations of continued growth due to a decline in pepper production in other countries and increasing demand. The price of Cambodian pepper is expected to be maintained at around $6 per kilogram as supply remains low but demand continues to rise. In the first 11 months of 2024, pepper exports brought in over $34 million, a 150 percent increase from the previous year. Currently, Vietnam is the primary market for Cambodia's pepper, and the country also exports Geographical Indication pepper from Kampot province to the European Union.