A research team has initiated a campaign in South Sinai Governorate to support sustainable food systems, focusing on vegetable oils. The campaign aims to obtain a geographical indicator for olives, improve the global competitiveness of olive crops and products, and introduce profitable oil crops like sunflower oil and soybeans. The team will collect data to assess the current situation and needs, and will implement good agricultural practices, contract farming, and the circular economy to ensure sustainability. The campaign is being implemented in collaboration with local administrative bodies and agricultural stations.