Fava beans are gaining popularity as a source of protein for human food due to their high fiber and protein content. They are also grown in Europe, making it easier for food companies to trace their origin. However, the industry faces challenges such as finding the right culture and region for cultivation, upscaling, and developing infrastructure for processing EU-grown protein. The industry is also not well-developed in Europe, with most beans used for alternative protein processing still imported. Cooperation and focusing on cooperation are seen as key to overcoming these challenges. Fava beans also have advantages over peas in terms of yield and protein content per hectare.