Aquitaine caviar producers in France are working to obtain European recognition of a Protected Geographical Indication (PGI) in order to compete with China, which produces a significantly larger volume of sturgeon eggs. The PGI will provide transparency and guarantee the origin and quality of the caviar, with specifications controlled by an independent body. French caviar producers are focusing on quality and sustainability in their farming practices, aiming to differentiate themselves from the large-scale production and competitive pricing of Chinese caviar.