The article highlights the significance of the cannonball jellyfish fishery off the coast of Sonora, Mexico, where it saw its highest recorded catches in 2018. This fishery, which has been operational since 2001, targets jellyfish primarily for export to Asian markets, especially Vietnam and Singapore, which in turn resell to China and Japan. The industry has created 11,000 direct and indirect jobs, generating a substantial economic benefit. The fishing season for 2021 has been managed by the National Institute of Fisheries and Aquaculture (Inapesca), with a total catch average of 61,333 tonnes over the past three years.