Challenges and obstacles of the mango industry in Spain

By: Francisco Seva Rivadulla, international agro-food journalist The Spanish mango industry is experiencing a notable moment, driven by the recent creation of an interprofessional organization for avocado and mango. This initiative aims to strengthen the promotion, communication, marketing, and valorization of the sector, laying solid foundations for its future development. One of the major challenges is international promotion, especially in the European Union. At the same time, it will be key to strengthen commercial strategies that boost internationalization towards other markets, such as Asia and the Arab Emirates. The diversification of exports and the focus on destinations like Japan or South Korea are priorities. Moreover, the industry must face challenges related to water resources and climate change to ensure stable and competitive production. In the commercial sphere, it is recommended to always work with fixed prices and avoid open prices, guaranteeing greater stability ...