Challenges of the Peruvian blueberry industry

By: Daniel Bustamante, president of Proarandanos (Agraria.pe) The vertiginous growth of the Peruvian blueberry is entering a new stage. Markets are becoming more specialized and demand certain characteristics or attributes that are sought to be satisfied by producers from all over the world. And this is where the Peruvian blueberry once again has a great opportunity. The favorable climatic conditions of the Peruvian coast and some inter-Andean valleys opened up an enormous possibility for the rapid development of the blueberry industry in Peru in the second half of the last decade. Contrary to what was believed, the development of the fruit in a temperate climate was overwhelming; Of course, thanks also to the availability of varieties with low demand for cold hours. The combination of an efficient sanitary control body such as the National Agricultural Health Service (Senasa), in addition to a thriving agro-export business sector with a high degree of professionalism, were a ...