"Cheongyang's flavor captivates the nation: 100,000 people gather for the 26th Pepper and Goji Berry Festival"

The food zone and pepper sales booths were bustling... SNS supporters captured the excitement of the event, creating promotional synergy. The 26th Cheongyang Pepper and Goji Berry Festival, a representative festival of Cheongyang, successfully concluded over three days, attracting over 100,000 visitors. Held from the 19th to the 21st at the Baekse Health Park in Cheongyang, this festival promoted "the taste of Cheongyang" nationwide through peppers, goji berries, and local agricultural products, achieving tangible results in increasing farmers' income. Although there were concerns about sales slumps due to the heat and timing adjustments, Cheongyang County overcame these challenges with aggressive pre-promotion and a reasonable pricing strategy. As a result, the festival achieved a record-breaking sales performance, with over 10 billion won in agricultural products sold, including 660 million won in dried peppers and 130 million won in pepper powder. The pepper sales booths saw ...