The Indonesian government is planning a free nutritious lunch program aimed at the underprivileged, which is expected to significantly boost the food sector, particularly the poultry sector. The program, with a daily budget of IDR 800 billion, is set to increase chicken and egg consumption by 0.5 million tons and 200 thousand tons respectively annually, according to Anton J. Supit, chairman of the Indonesian Poultry Association (GAPPI. The initiative is seen as a humanitarian solution and an economic booster for agricultural, poultry, and SME sectors. Poultry companies like JAPFA welcome this program, expecting it to raise public awareness about the importance of animal protein intake and balance the supply and demand in the market.