The USDA reports that EU chicken meat production is expected to increase by 2.7% in 2024 due to strong domestic and export demand. Despite improved post-COVID-19 economic conditions in Europe, the preference for cheaper animal protein continues and is likely to persist into 2025. In Belgium, production is rising, especially in the Flanders region, even though the number of poultry farms has decreased by 10%, indicating a concentration of production.