EU: Chicken meat on the rise, pork under pressure

Consumers' desire to eat plant-based more often will influence the meat market. Moreover, pig farming in Northwest Europe in particular is shrinking due to stricter environmental legislation. The European Commission has outlined the changes in the agricultural sector for the next ten years. In the medium term, broiler farming appears to continue to benefit from a low price and a relatively healthy image, compared to beef and pork. New export opportunities could boost production within the EU between now and 2035. This will occur at a lower annual growth rate than in the past decade. Due to increasingly strict environmental legislation, expansion is probably not possible in all EU regions. In addition, bird flu will cause restrictions. Avian influenza is expected to occur year-round on the European continent in the future. "The cost structure, where higher production prices in the EU have to compete with low prices on the world market, makes the competitive position on export ...