Chicken meat prices rose in November driven by the rising value of competing proteins

The month of November saw an increase in chicken meat prices, both in wholesale and independent markets, in line with the appreciation of beef and consolidating poultry protein as a more affordable alternative for consumers. According to analyst Fernando Henrique Iglesias, from Safras & Mercado, the increased demand for cheaper proteins, such as chicken meat, reflects the current scenario of low purchasing power of Brazilian families, a trend that should continue in the short term, driving strong demand until the end of 2024. In addition to growth in the domestic market, chicken meat exports continue at a fast pace, with record volumes recorded in November. The competitiveness of Brazilian chicken in the global market, combined with the increase in demand from strategic markets, has helped to keep exports high and, at the same time, reduce domestic supply, which contributes to the sector's balance. With good prospects for the domestic and foreign markets, poultry farming enters ...