The price of chicken meat has increased due to increased consumption, with the National Poultry Traders Association raising the price of live chickens and processed meat. The price of broiler chicken has increased by Rs 10 per kg, reaching Rs 250 per kg, and the consumer price of processed meat has risen from Rs 335 to Rs 350 per kg, with some stores charging up to Rs 360 per kg. Prices vary by location and over 500,000 kg of chicken meat is consumed daily across the country.