Chile Strengthens Fruit Promotion in Asia

Chilean cherries close a season marked by high volumes and price drops, but with strong demand in Asia. China leads as the main destination, while markets like India and the United States gain ground. "Frutas de Chile, the entity that groups the country's main fruit exporters, closed an intense international season with a series of activities in Asia, the United States, and Latin America, which clearly mark a direction: to strengthen the positioning of Chilean fruit in the world's most demanding markets." This was confirmed by its president, Iván Marambio, after participating in commercial missions in Japan, China, and the United States. Chilean cherries were undoubtedly one of the main protagonists, consolidating themselves as the star product. During the last campaign, 625,000 tons were exported, equivalent to 125 million 5-kilo boxes, with a 51% growth compared to the previous season. However, the increase in volume was accompanied by a drop in prices, although "all the fruit ...