Chile, the new season begins with 63% of new generation varieties

Published 2024년 12월 9일

Tridge summary

Chilean blueberry producers have seen significant growth, with production increasing from less than 40,000 tons in 2008 to 117,000 tons in the 2020-2021 season. However, increasing competition in the global market has led to a decline in fresh blueberry export volumes from Chile. To counter this, the industry has shifted its focus to frozen blueberry exports and varietal renewal. The introduction of new varieties, coupled with investments in post-harvest technologies, has improved logistics and quality, ensuring that Chilean blueberries meet high international standards. The industry plans to further increase consumer consumption through increased marketing and promotion efforts. The future looks promising for Chilean blueberries, with a record-quality crop and a growing share of new varieties.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In 2008, Chilean blueberry producers began to focus on supplying the US market in the off-season. This strategic move laid the foundation for the industry’s expansion. The establishment of the Chilean Blueberry Committee in 2009 was a pivotal moment, as the organization set out to improve quality, safety, and consumption. Over the next decade, production skyrocketed from less than 40,000 tons to 117,000 tons in the 2020-2021 season. In recent years, the global blueberry market has become increasingly competitive, with countries such as Peru and Morocco emerging as major exporters. Their geographic advantages and proximity to major markets have changed the dynamics, leading to a decline in fresh blueberry export volumes from Chile. To counter this, Chilean producers have shifted toward frozen blueberry exports, a segment that offers stable demand and fewer logistical challenges. In addition, varietal renewal has emerged as a key strategic approach to regain market share and ...

Source: Italianberry