At the Global Avocado Summit, Gabriel Alarcón, the commercial manager of Bagno, discussed the growth and development of Chile's avocado market, with a focus on the domestic consumption of Chilean avocados. Starting with the early days of avocado consumption in Chile, the article highlights the rise of Hass avocados and the challenges and opportunities they presented for both domestic and international markets. It also mentions the impact of imported avocados, especially from Peru, on the Chilean market and the consumer behavior it influences. Additionally, the article addresses the balance between exports and domestic supply, the significant increase in per capita Hass avocado consumption in Chile, and the wide acceptance of avocados among Chilean households, as shown by a survey that revealed a notable increase in the percentage of households reporting avocado consumption.