The Chilean cherry season for the 2024-2025 is set to start with a projected growth of 60% in volume compared to the previous season, but faces challenges such as fruit fly and quality concerns with the increased volume. To address these issues, Frutas de Chile held a webinar and plans to invest over 9 million dollars in direct promotion. The sector had expected to be fruit fly-free by the end of October, but conditions have been slower than expected, delaying campaigns and potentially affecting air shipments to China.