Chilean kiwi exports are advancing successfully, with over 70% of the fruit already shipped and a total export goal of 140,000 tons. The market focus has shifted from Europe to Asia and Latin America, with Brazil becoming a key market. The industry is using a Systems Approach to prolong the fruit's availability and plans to launch a promotional campaign in Brazil to boost year-round sales and consumption, targeting supermarkets and marketing networks to educate consumers on the health benefits of kiwi.