Chilean kiwi bets on the Brazilian market

Published 2024년 7월 24일

Tridge summary

Chilean kiwi exports are advancing successfully, with over 70% of the fruit already shipped and a total export goal of 140,000 tons. The market focus has shifted from Europe to Asia and Latin America, with Brazil becoming a key market. The industry is using a Systems Approach to prolong the fruit's availability and plans to launch a promotional campaign in Brazil to boost year-round sales and consumption, targeting supermarkets and marketing networks to educate consumers on the health benefits of kiwi.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Chilean kiwi exports are in the middle of the season, so initial evaluations can now be made. To find out their status and the role that Brazil is coming to play, Portalfruticola.com spoke with the president of the Kiwi Fruit Committee of Chile, Carlos Cruzat. He began by pointing out that in general more than 70% of the fruit has already been sent to various destinations and that conventional cold fruit shipments have ended. "We are at the stage in which all the atmospheres are already open; now shipments are a little slower, because there is already a strong volume of summer fruit from the northern hemisphere in the markets." He explained that to date shipments already exceed 100 thousand tons and they expect to export a total of 140,000. In that sense, he added that in the first stage the industry had a very high packaging performance, linked to the existence of very good calibers and that international markets were very active. Now, in the second stage, the packaging drops by ...
Source: MXfruit

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