Japan is the second largest market for Chilean lemons, following the United States. In the 2023 season, Chile exported 56,324 tons of lemons to Japan, which is 32% of its total lemon exports. The Chilean Citrus Fruit Committee conducts a promotional campaign in Japan to highlight the qualities of Chilean lemons. Maintaining quality is key to Chile's success in the Japanese market, as it faces competition from other southern hemisphere countries like South Africa and Australia.