China and India are the next frontier for avocados in Asia

Thanks to the marketing efforts of the WAO over the past two years, the avocado has consolidated its acceptance as a healthy option. India, in particular, has become a success story: through targeted campaigns and strategic alliances, the organization has helped the avocado transition from a niche product to a food recognized for its benefits among key consumers. For the WAO, this achievement lays a foundation for opening other Asian markets, especially the next target: China. There, the opportunity lies in connecting with consumers aged between 35 and 44, where health remains the primary purchasing factor and where avocados are being incorporated into a variety of dishes such as salads, sandwiches, ice creams, and desserts. "Asia is the next frontier for avocados: the key is to bring this fruit closer to the consumer through local cuisine, conveying confidence in its quality and its recognized health benefits," commented Zac Bard, president of the WAO. "Our goal is to introduce ...