The article highlights the key role played by Vina T&T Group in maximizing the potential of the Vietnamese coconut market, with a focus on exporting to China. The company's leadership in meeting quality standards has positioned it as a market leader, leveraging the advantages of the industry's geographical location and ASEAN-China trade agreements. Despite challenges such as food safety concerns, fraudulent practices, and competition, the company suggests solutions like quality control, product diversification, and market diversification. The Vietnamese coconut industry is on a growth trajectory, with expectations to surpass 1 billion USD in exports in 2024, driven by strategic initiatives and significant market demand in China.