Due to import refusals and customs delays, Chinese restaurants and chains have shifted from Australian beef to American beef, with US beef imports to China surging nine times in the first eight months of 2021. This shift is attributed to the deteriorating China-Australia relationship and issues with Australian export factories. Despite competition from low-cost meat producers in South America, demand for vegetarian beef, a premium product, remains high, accounting for 40% of China's total beef consumption. The US and the EU are competing for the limited supply of beef that meets China's import standards, as Australian exporters have redirected their exports to Japan and South Korea.