The Chinese market's demand has significantly driven the price of durian to record-breaking levels in Tien Giang, Vietnam, reaching over 150,000-190,000 VND/kg, more than three times the price from the previous year. This surge in demand is part of a broader trend, with durian exports from Vietnam to China experiencing a dramatic increase, reaching 49,241 million USD in December 2022, a 342.1% increase from the same period in 2021. The popularity of durian in China, coupled with a limited planting area in Vietnam, points to a bright future for durian exports, potentially becoming a billion-dollar industry in 2023. However, authorities are cautious about maintaining a balance between supply and demand and preventing over-planting of durian at the expense of other crops. The reopening of China is also expected to boost exports of fruits and vegetables from Vietnam.