South Africa's macadamia nut industry is expected to see a 14% increase in production, reaching 90,135 tons this year and making it the world's leading producer. Despite a price drop in the past two years, prices have recently rebounded and are expected to rise by 10-30% this year. The industry remains healthy due to superior fruit growers, advanced processing facilities, and strong demand. However, industry experts stress the importance of determining a sustainable price to maintain the industry's long-term health. The price drop is largely due to a global supply increase, with macadamia tree planting replacing crops like tobacco, sugar cane, and coffee.