Jujubes, also known as the "miracle fruit" or "medicinal apples," have inundated Vietnamese markets with their low prices, making them more accessible and popular than ever. Originating from China, these fruits are advertised for their anti-aging properties and are believed to offer numerous health benefits. The price drop is attributed to increased production and importation, particularly from China, which is the largest producer. Jujubes are now sold at record-low prices, with some retailers offering as low as 50,000 VND/kg for fresh jujubes and 160,000 VND/5kg box for dried jujubes. The surge in sales is largely driven by women, who make up a significant portion of the consumer base. Jujubes are praised for their delicious taste, crunchy texture, and the belief that they can extend life and improve overall health.