Vietnamese fruits have many advantages but the promotion is not yet adequate

Published 2024년 9월 29일

Tridge summary

The article highlights the concerns of Mr. Co Trieu Hoc, the Permanent Deputy General Director of Tan Phat Dia Agricultural Products Market, about the lack of awareness among Beijing consumers about the superior quality of Vietnamese fruits. Despite being one of the most demanding agricultural product markets in China, Beijing consumers are unaware of the difference in taste and quality between Vietnamese and other Southeast Asian fruits. Mr. Co emphasizes the need for effective promotion, both online and offline, including organizing the Vietnam Fruit Festival and systematic advertising for Vietnamese fruits. He points out that the low labor costs in countries like Laos and the cultivation of Vietnamese fruits in Guangxi present significant competition for Vietnamese agricultural businesses. Mr. Co urges Vietnamese businesses to increase their market presence in Beijing and other provinces to correct the misconception about the origin of Vietnamese fruits and to capitalize on the demand for high-quality agricultural products in China.

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Original content

Eating Vietnamese fruit even in dreams “We, agricultural traders, of course, can distinguish Vietnamese fruit from that of Southeast Asian countries such as Laos, Malaysia, Thailand, etc. However, most consumers in Beijing and other localities certainly only know that it is tropical fruit. Vietnamese fruit is number one in quality. This situation is regrettable,” said Mr. Co Trieu Hoc, Permanent Deputy General Director of Tan Phat Dia Agricultural Products Market. Tan Phat Dia is not only Beijing's "agricultural product basket", but also a "representative" of China's agricultural industry, a Chinese brand. According to Mr. Co, with its rapid economic growth, China is a huge agricultural product market. Of which, Beijing is a large agricultural product "market". “Beijing is not afraid of expensive goods, it is only afraid of bad goods. For people in the profession like us, saying Vietnamese fruit is number one in deliciousness. I think Vietnamese people need to think of ways to let ...

Source: Agriculture