The article reports a increase in the price of the choroko crop in the Mwanza Region from Shs 1,493 per kg to Shs 1,623 per kg. This was highlighted by the Operations Manager of the Nyanza Cooperative Union, John Masalu, during a press interview. Masalu anticipates a large tonnage in the upcoming auctions, but is optimistic that the high prices will motivate farmers to sell their cash crops to cooperatives. The Union assures swift payment, usually within 48 hours, for farmers who have bank accounts, and has a system in place for those without accounts to receive payments via mobile phones.