Demand for Australian products Increase in Japan despite strict alcohol regulations

게시됨 2021년 8월 24일

Tridge 요약

The Japanese cider industry is experiencing a surge in growth, particularly with the introduction of Australian cider that has found favor among consumers. Australian cider is distinguishing itself from traditional ciders by offering a lighter drinking experience and using familiar apple varieties preferred by Japanese consumers. However, the industry faces the challenge of maintaining quality and differentiating itself from mass-produced or high sugar products. The COVID-19 situation in Japan has temporarily impacted sales, especially to the food service industry, but the cider industry remains optimistic about its future growth, especially with the support of Australian cider exporters like InCider Japan.

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원본 콘텐츠

The Japanese cider industry has grown rapidly in recent months, partly because importers traditionally importing wine are looking to diversify their portfolios, especially Australian cider. It has become a popular product among consumers in Japan. Australia's "Modern Cider" uses a blend of apples for cider and apples for cooking, resulting in a lighter, easier-to-drink cider, "said the owner of the cider company inCider Japan, the cider industry. Lee Reeve told Food Navigator-Asia. "This cider has been proven to suit the tastes of the Japanese, and we use apples that are familiar to the taste and are easily available in Japan (Fuji, Pink Lady, Gala apple, etc.)." "Conventional ciders come in 750ml bottles, which many people have a hard time drinking, but Australian ciders often come in 330ml bottles and cans, which for Japanese consumers. A small amount is easier to drink and you can drink it all at once, so it feels more familiar and attractive and has a big impact. " We also ...

출처: Food Navigator Asia - Japan