Ethiopian coffee beans fly to millions of Chinese households with the CIIE wings

Published 2024년 6월 17일

Tridge summary

Ethiopian coffee beans have gained significant popularity in China through e-commerce platforms, driven by the China International Import Expo (CIIE). The CIIE has facilitated the transformation of exhibits into commodities, boosting Ethiopian coffee sales in China by 27% annually, with 20,000 tons imported in 2023. This platform has also promoted other Ethiopian agricultural products like sesame and mung beans, strengthening China-Ethiopia trade relations. Additionally, various business and media entities, including Alibaba and Ethiopia FANA Broadcasting Corporation, are engaging in initiatives to foster business innovation and economic development in Ethiopia.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Baskets of Ethiopian (hereinafter referred to as "Ethiopian") coffee beans with unique aroma and taste are processed and shipped to China with exquisite outer packaging design, and quickly captured the hearts of Chinese consumers on e-commerce platforms. The phrase "See it at the CIIE today, and buy it online tomorrow" perfectly interprets the charm of the CIIE's "exhibits become commodities". Ethiopian Ambassador to China Tafila Debe Imam also said happily: "I can drink Ethiopian coffee in coffee chains in China, we are so happy." As a world-renowned boutique coffee producing area, Ethiopian coffee sales in the Chinese market have grown rapidly at an annual rate of 27% in recent years. According to Chinese customs data, in 2023 alone, From January to November, China imported 20,000 tons of coffee beans from Ethiopia. Relying on the digital empowerment of the Chinese market and e-commerce platforms, Ethiopian coffee quickly flew to the homes of Chinese consumers with the "wings ...

Source: Ciie