The article highlights the economic revolution in Hung Khanh commune, Yen Bai province, Vietnam, driven by a unique business model that adds value to cinnamon leaves, a by-product previously discarded. The Hung Khanh Cinnamon Cooperative, established in 2023, has found a profitable niche in exporting cinnamon leaves to India, creating consistent employment opportunities and enhancing local income. The cooperative's dedication to environmental sustainability is evident in its process, which includes reusing by-products and separating lower quality leaves for domestic sale. This innovation not only improves the financial stability of local families but also contributes to sustainable poverty reduction through the benefits derived from cinnamon by-products. The government's support in advancing the cooperative's technology and production standards aims to further improve product quality and expand its market reach, both domestically and internationally.