The Cria Circuit, a joint initiative by GlobalGen and Scot Consultoria, aims to understand the calf production industry in Brazil. The project will travel along a 10,000 km route to visit 40 farms across the country's main calf production states, gathering data on the entire production cycle from breeding to weaning. The information generated will provide insights into market trends, technical guidelines, and business opportunities for producers. The journey is divided into three stages, each focusing on different periods of the production cycle, and aims to support producers in adapting to market changes and economic challenges.