The Moroccan citrus industry is facing challenges due to droughts, competition, and declining export opportunities. The industry, which generates around 3 billion dirhams in foreign exchange annually, is being impacted by adverse weather conditions and competition from countries like Spain, Turkey, and Egypt. The industry is also struggling with rising production costs and a decrease in exports to Russia due to economic sanctions and geopolitical tensions. These factors are putting pressure on Moroccan producers to compete and maintain their position in the global market.