The seafood specialty store "Fisherman's World" operated by Coop Mart opened its first franchise store, the Gwangmyeong branch, on the 11th of last month. Fisherman's World is a franchise business jointly promoted by the Ministry of Oceans and Fisheries and Coop Mart to support startups in the seafood sector and to activate seafood sales, providing 85 million won in startup funds per individual entrepreneur. Following the opening of the directly managed stores at Gaerong Station and Paju Unjeong last year, the Gwangmyeong branch is the first store to open in a franchise format. In the recent national policy trend emphasizing "startups over employment," Coop Mart's expansion strategy for Fisherman's World is based on the sustainable activation of seafood distribution.