Coconut tourism - an invaluable resource for building the Vietnamese coconut brand

Published 2024년 12월 31일

Tridge summary

The Vietnamese coconut processing industry is projected to generate billions in export revenue in 2025, with a focus on high-value products such as coconut milk, water, oil, desiccated coconut, and agricultural substrates. Key enterprises like Betrimex and Beinco are leveraging advanced machinery and a greener, safer production approach. The industry also plans to use tourism to build its brand by highlighting the cultural and historical significance of coconuts in Vietnam through literature, proverbs, and folk songs. This strategy aligns with the country's tourism system planning for 2021-2030, which aims to strengthen the connection between tourism and other industries. The article also touches on the role of the coconut tree in Vietnamese folklore and beliefs, underscoring its symbolic importance in Vietnamese culture.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The export turnover of Vietnam's coconut processing industry in 2025 is expected to reach billions of dollars with a variety of products manufactured from the world's most modern machinery and equipment of large enterprises in the coconut industry such as Betrimex, Beinco, Asia, Thabico, Trabaco, ... Thanks to the dynamism and anticipation of world consumption trends, enterprises have been moving towards green, safe and high-value foods such as: Coconut milk, coconut water, coconut oil, desiccated coconut, activated carbon, Shisa charcoal, knitted coconut fiber mats, hand-woven textiles, and agricultural substrates. In addition, fresh coconut is also present in most demanding markets such as the United States, China, Japan, Korea, ... which are good signs for the coconut industry on the Vietnam economic forum. However, the coconut industry cannot forget its branding strategy to attract investment in raw material areas as well as the manufacturing and processing industry. What will ...
Source: Agriculture

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