The Vietnamese coconut processing industry is projected to generate billions in export revenue in 2025, with a focus on high-value products such as coconut milk, water, oil, desiccated coconut, and agricultural substrates. Key enterprises like Betrimex and Beinco are leveraging advanced machinery and a greener, safer production approach. The industry also plans to use tourism to build its brand by highlighting the cultural and historical significance of coconuts in Vietnam through literature, proverbs, and folk songs. This strategy aligns with the country's tourism system planning for 2021-2030, which aims to strengthen the connection between tourism and other industries. The article also touches on the role of the coconut tree in Vietnamese folklore and beliefs, underscoring its symbolic importance in Vietnamese culture.